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This jacket is inspired by the Silk Cotton Tree; an important part of Trinidadian folklore, which is dear to one of our clients. Wearing this jacket makes him feel connected to his roots. Note the subtle representation of this theme; the brown herringbone characterises the patterns found in branches and leaves, while the white fluffy slubs depict the cotton buds of this tree.
Well Dressed Men:
Now a New Way to Personalise
Your Next Bespoke Suit
With Akeilā Bespoke Tailors London
Imagine your suit being based on a theme that inspires you.
And every time you wear your suit, you instantly feel the mood of that theme.
"We are giving our clients the ultimate form of personalisation by using the magic of Associative Memory," says founder Reza, "and this is how we do it:"
★★★★★
"Experts in their field and experts in communication and listening!" –David R.
★★★★★
"A very special experience. Everything is well thought out and personalised. Exactly how bespoke tailoring should be and feel" –Anton L.
★★★★★
"Beautiful; cut, style and feel. My favourite jacket!"
–Benjamin G.
► THIS is for the intelligent man who wants his suits to inspire him...
The man who wants to live a meaningful life with unique experiences worth remembering...
While most men see a suit as a uniform, he sees it as a means to express his personality...
He steers clear from the loud yet empty brand slogans. He does not want to be lectured on who he should be.
Instead, he makes an active effort to discover his own style and when he does, there is no way you can stop him from expressing it.
If this is you, then you are on the right page at the right time. Because you are one of the few pioneers who have set foot on an undiscovered territory within bespoke tailoring.
Detail shot of a jacket with a coffee theme. The fabric emphasises the rich brown tones that are found in roasted coffee. The coffee bean details inside the jacket are made from lining and filled with real ground coffee. When worn by our client, the jacket creates an appetite for a lazy afternoon coffee.
► WE ARE AKEILĀ, artisan tailors based in London. And we are giving our clients the true magic of bespoke tailoring.
But our magic does not come from the "thousand stitches" that we put in your suit. Nor does it come from exclusive fabrics with "noble fibers" that only the elite can afford.
Our magic comes from a phenomenon called Associative Memory, a function of our brain that has been well documented in neuroscience. Has a scent ever reminded you of a place, moment or someone? That's associative memory in action.
And we use it in a simple yet effective way to transform your bespoke suit from being just a suit to a suit with magic powers that only works on you – the ultimate form of personalisation.
An example slide of a client's theme along with recommended colour palettes. Every detail of this theme will remind him of the cosy ambience of an English cottage. The colours of each palette are present in both the images of this theme and our clients personal colour profile, which we make in-house.
► TODAY, the average MTM company offers a better product than the average bespoke tailor. Why? They have more data, an actual R&D department and budgets exceeding millions of dollars. And bespoke tailors have to ask themselves: "if my product can be bought faster, cheaper and at a higher quality, what is my purpose NOW?"
Bespoke tailors are struggling to deliver the expected magic of bespoke. They often fail to make deeply personal and meaningful garments that have a psychological function beyond just dressing the body. They fail to make garments that soothe your soul.
The nature of bespoke tailoring is shifting from being a material product to a psychological product. And sophisticated clients are now demanding a deeper psychological satisfaction from their garments than the generic "I look elegant" feeling.
► AT AKEILĀ, we are leading this shift: With your input, we find themes that inspire you; think people, places, memories, or anything meaningful to you. And we make your suits to reflect these themes and the mood you associate with them.
Most clients give us one or two themes to work with and we usually present them four different mood boards.
Our clients LOVE this process—it’s playful, intuitive, and deeply personal.
For example, a client who is inspired by the temple of Zeus at Olympia would see mood boards with details related to this theme.
Think of the torches lighting up the temple at night and the mysterious ambience they create. Or the architectural details of the pillars, sculptures and so on.
These variations should of course be relevant to your interests within your theme and what we think will translate best into a practical and elegant suit. We do not create costumes.
Once you choose your final theme, every fabric, design, and style detail is chosen to make your suit become a visual translation of your theme. In the end your suit becomes a trigger; Every time you wear your suit, you instantly feel the mood of your theme.
What themes would you consider?
Imagine your wardrobe as a collection of moods; And that every day, you choose in which mood you want to be.
A mood for every occasion, interaction or day. This is what you get from us at Akeilā: Meaningful garments for a meaningful life.
I kindly invite you to join our private portal to see our process in action. Thank you.
Reza, Founder
"The process of choosing my theme was so enjoyable and surprising. I wish I could have done this with all my suits." ★★★★★
–Phil. S
With us, cloth choice begins only after we have your personal colour profile and final theme. This allows us to translate your theme into a suit that not only represents your theme, but also complements your natural eye, hair and skin tones.
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