A New Way to
Personalise Your Next Bespoke Suit
This new way of personalisation allows you to experience the true magic of bespoke tailoring with us. But this magic does not come from the "thousand stitches" that we put in your suit. Nor does it come from exclusive fabrics with "noble fibers" that only the elite can afford.
Our magic comes from a phenomenon called Associative Memory, a function of our brain that has been well documented in neuroscience. Has a scent ever reminded you of a place, moment or beloved person? That's associative memory in action.
With your input, we find themes that inspire you; think people, places, memories, or anything meaningful to you. And we make your suits to reflect these themes and the mood you associate with them.
Most clients give us one or two themes to work with and we usually present them four different mood boards.
Our clients LOVE this process—it’s playful, intuitive, and deeply personal.
For example, a client who is inspired by the temple of Zeus at Olympia would see mood boards with details related to this theme.
Think of the torches lighting up the temple at night and the mysterious ambience they create. Or the architectural details of the pillars, sculptures and so on.
These variations should of course be relevant to your interests and what we think will make a practical and elegant suit. We do not create costumes.
Once you choose your final theme, every fabric, design, and style detail is chosen to make your suit become a visual translation of your theme. As a result, your suit becomes a trigger; Every time you wear it, you instantly feel the mood of your theme.
The jacket above is a ladies model based on a "Night's Sky" Theme. The photo on the left is the canvas of the jacket. The padding stitches are made in the form of a night sky image with clouds, stars and a half moon. The picture on the right is a pen pocket detail, made in the shape of a half moon and stars. We wanted to create a pocket that looked like a portal to another world; mysterious, fun and above all, practical.
Out of curiosity, what themes would you consider?
Our clients have enjoyed the theme creation process so much that we have decided to create a public mood board to invite you to be inspired.
Imagine your wardrobe as a collection of moods; And that every day, you choose in which mood you want to be. A mood for every occasion, interaction or day. This is what you as our client get from us at Akeilā: Meaningful garments for a meaningful life.
